• Ross Wieser

What's Your Brand ID?

Question: When you're selecting gifts - whether it's for clients, vendors or employees - do you approach it as a task to check off your list or a strategic marketing decision that communicates really important information to really important people?

Sure, you know that a gift says a lot about your company, but are you really taking the time to think about your brand and how you can use a gift to reinforce (or change) they way people think about you?

You've got thousands of options, but it all comes back to creating a gift that supports the story you want to tell the world about your company or organization.

Ultimately, the goal is to choose a piece that people are going to notice - something that establishes or reinforces a brand and makes the recipient feel special.

Ready for more inspiration? Check out our 2017 Gift Season Idea Guide which has the perfect mix of products and apparel to get you started for holiday and year-end gift giving.



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