April 9, 2019

If you have ever ordered women’s shirts for your team or company event, you have felt the roulette-like stress of sizing.

As a woman, this isn’t new to me. I’m fairly adept at reading size charts and picking the size that most closely describes my bust and my waist, bec...

April 7, 2019

One of the most cost effective methods of reaching more customers and driving brand awareness is the use of promotional products.

Even the largest conglomerates see promotional merchandise as key to their overall marketing mix – here’s why

Promotional products have long...

February 2, 2019

Right now, the growth of your startup is in your hands. Like all of the success stories out there, you need to be memorable. Not only should your product or service be great, but your marketing should be too. Engage with your prospects and customers. Make them feel goo...

October 17, 2017

The world's greatest companies don't just sell products. They create an experience.

This one is really interesting and I have been thinking a lot about going deeper into the details to differentiate the articles I am sharing. I want to give you a piece that is going to...

October 17, 2017

Question: When you're selecting gifts - whether it's for clients, vendors or employees - do you approach it as a task to check off your list or a strategic marketing decision that communicates really important information to really important people?

Sure, you know that...

September 29, 2017

There is a big difference between selling your cost versus selling your value.

Companies that sell on cost comparison end up losing in the end. It's very difficult to build a profitable and sustainable company when your primary strategy is to undercut the competition--b...

September 16, 2017

Wondering if Promotional Products Work? Yes, As a Matter Of Fact, They Work Overtime

Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a por...

August 23, 2017

As an entrepreneur , no one knows your brand better than you do. And, as you navigate the complex twists and turns of running your own business, you might think that explaining why you love your company and why other people should love it, too, should be a no-brainer....

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October 17, 2017